Clik here to view.
Is it yours to sell or not?
Recently, a shopkeeper got the queasies. (She didn’t read one of my recent blog posts, did she?) She asked: My agreement says things not picked up at the end of the period are mine. But what if someone...
View ArticleClik here to view.
The Bag Sale That Isn’t.
A while back, I got an email from a resale shop that intrigued me. It read: Stuff a Bag! 10 for $25 Bring a bag, choose 10 select items and pay only $25 that’s $2.50 an item blouses, tops, sweaters,...
View ArticleClik here to view.
It’s Oatmeal Month! and other assorted holidays…
Who can resist the fact that January is Oatmeal Month? The perfect month for something cozy. And the perfect month for giving your customers an additional reason to get out of the house and into your...
View ArticleClik here to view.
$10? $20? How much is “being right” worth?
UnMarketing asked a question on Facebook: Name a brand that you used to love/hate and now feel the opposite. What happened to change it? Very astute question, because it forces us into customers’ shoes...
View ArticleClik here to view.
I want to be your friend….
… so tell me stuff I need to know to not be a stranger to your business. Recently, I joined a club. Or is it an association or a support group or….? I really want to get involved. They have all sorts...
View ArticleClik here to view.
Aw shucks, thanks.
It’s funny, how a simple email subject line can make you feel really, well, close to a company. This is a simple acknowledgement that my e-order is being fulfilled. Thousands of companies send out...
View ArticleClik here to view.
Sweetest Gift for Customers: Candy bars!
Sometimes, you just need a little gift to make customers feel special. How about a candy bar? Or try several bite-size candies in a baggie, with a clever note of appreciation from your business. You...
View ArticleClik here to view.
An expanding Market: Plus Sizes
The statistics are endless: half of American women wear size 16 or above; the average dress size is 14; 45% of adult women are at least 30 pounds overweight. So, are you getting your share of that...
View ArticleClik here to view.
Which do you choose: Fighting back, or going OOB?
One shop is concerned with slumping sales, saying that the mom trade groups on Facebook are causing her shop to lose sales. Yet there is nothing on her Facebook page or her web site motivating folks to...
View ArticleClik here to view.
What Do Your Customers Need to be Buying Now?
The Ohio State Fair is starting this week. So, if your shop is within the geographical circle that’s likely to be planning to go, the main thought in your customers’ minds might be What am I gonna...
View ArticleClik here to view.
Shop looking scanty?
In between seasons, your shop can look a little, well, empty. And we can’t have THAT. After all, you don’t want customers asking “Are you going out of business?” One solution is to remove racks from...
View ArticleClik here to view.
Photo Opps = Social Media Mention!
Here’s Max, who basically grew up (at least so far LOL) in Revente, a Columbia SC consignment shop, on his first day of school. He’s adorable, yes, but tear your eyes from that smile and see what he’s...
View ArticleClik here to view.
What would Kate do?
A question from a shopkeeper that’s pretty pertinent at this time of year: Q: I need to limit the number of drop off we get (just too much inventory). I am leaning towards ‘quiet hours’ and stop...
View ArticleClik here to view.
Thanks… a million!
I write a monthly column called Growing Your Business for the NARTS newsletter. One of them was about being a customer who should have gotten a thank-you note but who didn’t, and the not-so-good taste...
View ArticleClik here to view.
Shoot your Customers
Got a camera? Got happy customers? You got a recurring topic to post about! Just whip out that camera when a customer is tickled pink about her new purchase, ask if you can use her as a testimonial...
View Article
